ClearScore was launching in Australia, giving millions access to their free credit score and report.
It’s not easy to make people turn their heads to view content from a credit score company. We needed something different from the competition, and frankly, from ourselves as a brand.
With a digital buy scheduled and little time, GAS turned to something the Internet loves: cute animals. Using the funniest animal videos we could find we created stories about the perils of credit scores featuring Proboscis Monkeys, Hamsters, Dogs, and Fish.