PERFORMANCE MARKETING,
DIGITAL MEDIA, ANALYTICS
Background
DEM Productions contracted GAS to lead digital marketing strategies. In the summer of 2023, GAS managed promotions of RIDE at the Curve Theatre. The campaign was a success and the show performed well with strong reviews. Tickets became a hot commodity, with multiple sold out nights in the show’s run.
Challenge
RIDE was presenting in a larger theater with more show dates, creating much larger sales goals to meet. The production team needed a media strategy that could make every dollar work as hard as it could.
Work
Working as an extension of the producing team, GAS developed the strategy and targeting to surpass forecasts. The team monitored and optimized weekly media flights across key social media channels to deliver a 6.6x return on ad spend.
Impact
The campaign performed as strong as the actors on stage, yielding 6.6x Overall Return On Ad Spend.