CAMPAIGN STRATEGY, CONTENT DEVELOPMENT, STUDIO SERVICES
Background
ClearScore was launching in Australia, giving millions access to their free credit score and report.
Challenge
It’s not easy to make people turn their heads to view content from a credit score company. We needed something different from the competition, and frankly, from ourselves as a brand.
Work
With a digital buy scheduled and little time, GAS turned to something the Internet loves: cute animals. Using the funniest animal videos we could find we created stories about the perils of credit scores featuring Proboscis Monkeys, Hamsters, Dogs, and Fish.