Over the course of the project, we developed a wide range of designs and content for GelMoment's beauty products, including packaging design, label design, and other branding materials for dozens of products, redesigns for dozens of other products, and video and static support content.
BRAND STORY, CAMPAIGN,
BRAND STRATEGY, STUDIO SERVICES
Background
GelMoment is a direct-to-consumer beauty brand that began in healthy gel polish and has since expanded to multiple countries and millions of customers.
The Challenge
The brand was ramping up to 5-10 new products per month with full, original design and a plethora of additional content. They asked us to refresh the entire business look and feel, starting with their beauty products.
The Work
GAS developed a strategy that involved creating 5-10 new designs and accompanying content such as stories, social, and use-cases, every week. We started by conducting a comprehensive analysis of GelMoment's brand, including their values, mission, and target audience. This allowed us to gain a better understanding of their brand and develop a strategy that aligned with their goals.
Our team worked closely with the GelMoment team to ensure that every design and piece of content was aligned with their brand identity and values.
The Results
A commitment to high-end design mixed with hyperspeed turnaround times has led GAS to be in a unique position to support a fast-fashion brand from the outside-in.